Backlinks serve as a sort of 'vote' from other websites, whereby they place a link on their site that points back to yours, indicating that they feel like your website is interesting or helpful enough to warrant their recommending it to others.
This process is one of many that play a big role in whether or not the search engines find your site relevant when someone does a search. And since ranking for anything, especially in competitive niches, is nearly impossible if you don't have enough links pointing back to your site, backlinks are indeed a significant part of SEO.
It's critical to the success of your online business that you learn how to get backlinks. This should be a big part of your daily business activities.
Getting quality backlinks means that you will have to be proactive. You can't wait until other sites decide to link to you on their own because that may never happen.
There are a few ways to accomplish this, and some of the easiest ways to get links back to your sites are free and don't involve begging your competitors for them.
How To Get Free Backlinks
Perhaps the most common way to get backlinks is to write articles and publish them on article directories. EzineArticles.com is considered by many to be the top dog in directories, but they also tend to be sticklers for details more so than many other directories. So what you'll need to do is write an article of around 400 words and publish it to EZA first before submitting to other directories.
The beauty of submitting your articles is that most directories allow them to be picked up by other sites, as long as your resource box is kept intact. That means you could easily get dozens, or sometimes hundreds more backlinks as your articles are picked up and published on other sites.
Your article will have a much better chance of being picked up and re-published by these other website owners if you make it useful and interesting and minimize common writing errors.
You can also create backlinks by building pages on web 2.0 properties like Squidoo, HubPages, Blogger, WordPress, and other similar sites. There are thousands of these sites out there, and you can publish multiple pages on each one if you wish.
Just be sure to read their rules carefully. Most of them have strict rules that are meant to discourage spam and useless garbage, so you need to be sure to publish quality, unique material if you want your pages (and links) to stay intact.
Finally, you should look into getting links from your competitors. In the past, many webmasters would link to other webmasters simply because they were asked to, but it isn't so easy anymore. These days, you have to offer something more.
Guest authoring is the best way to accomplish this. It's similar to writing articles for article directories, but you write for individual sites instead. Simply contact the owner of a site you want a backlink from and ask if they would like for you to write them a 100% exclusive article in exchange for a link back to your site within the article.
Some sites will accept your offer, while others won't. But even if you only manage to get a handful of authority sites to agree, you'll get several very high quality backlinks that can really help boost your rankings!
Visit AffiliateMarketingCamp.com for valuable free tips and information on building a successful online business - from choosing a profitable niche, to creating your own website, to choosing the best affiliate programs to promote, to getting more search engine traffic to your sites.
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