Should You Hire a Web Designer or an SEO Company?

With the alarming number of people entering the Internet Marketing world it can be difficult to know who to partner with to build a website for your company. I've noticed over the last few years that the old saying,"you get what you pay for," doesn't really work on the Internet anymore. The challenging thing is that it is hard to tell until you've spent the money if it was worth it or not. The reality is, it doesn't matter how much you spend in online marketing - it's how much you get back!

Take price off the table and determine what you are trying to get out of your website. Are you selling goods or services? Is it a resource of information for your current clients or are you trying to attract new ones? Are you looking for a web designer or an SEO company?

Web Designers

Pros: Good web designers have a skill set that is hard to teach. They channel some part of their brain that can create a visually stunning website that represents your brand and help you stand out. They're artists in every sense of the word and understand lines, colors and expression better than anyone. They usually have an easier time interpreting client demands and bringing concepts to life.

Cons: Traditionally web designers are NOT coders or SEO experts. Although the websites will be visually stunning, they may lack certain conversion features or not be search engine friendly at all. Often they work with someone else to "optimize" the website and its included in a one time charge. Since things change so often with search engine algorithms SEO can never be a set it and forget it thing. If you try the one and done approach the results are what they are - not too good. So when you go this route, factor in hiring a local SEO company to actually get the most out of your investment.

SEO Companies

Pros: Good SEO companies don't over promise results or set your expectations through the roof. They have a realistic understanding of how the Internet works and how search engines like Google, Yahoo and Bing interpret websites and rankings. They don't implement black hat techniques that will generate quick results at the price of ending up in Google's sandbox and they maintain good reporting to help you validate your investment. Often they will want to write your content or have the ability to edit your content to make sure you are utilizing your target keywords effectively.

Cons: SEO companies can be more concerned with performance than design. Certain layouts or elements they know have a higher impact on conversion may take precedent over the most beautiful version of your website. SEO companies can also be more expensive over the long run because it does cost money to compete - especially if you are in a competitive market.

How Do You Choose?

If you are not concerned with visitors, traffic or conversion for your website definitely consider going with a web designer. If you choose the right one for your project you will be really happy with the results and the cost will be much lower in the long run.

If you are only looking to be found in the search engines for something like your company name or law firm name then you should be able to do some light reading on optimization and work with your designer to incorporate proper title tags for your site. If that doesn't do the trick you can always work with an SEO company on a short term basis to set things straight.

For anything else I really would recommend working with a good SEO company. Especially if you are looking to get clients from the internet. People search for the same thing 100 different ways today and you need to make sure you have a seat at every table to give yourself the best opportunity to succeed. A SEO company will structure your site correctly and build you a strategy that has your long term success in mind.

If you are looking for more information in my blog post http://goo.gl/cfiz5 I offer 5 Important Website Design Tips that would be helpful in determining who you should consider partnering with in more detail.

Chris is a known SEO Professional in Michigan who primarily consults attorneys and Law Firms on Web Design and SEO.

website: http://www.mindsharemg.com/
Twitter: @mindsharemg

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Raise Your Website's Visibility With an SEO Optimization Company

An online business can be vitally important to the person behind it. They are often self-employed, and struggling to make ends meet in a difficult financial climate. They put many hours into creating a beautiful website, and then feel puzzled and lost when they do not get the recognition they deserve. If you have spent a lot of money on a website, only to find that it is still not getting a large number of hits, then you should consider employing an SEO optimization company to help you start improving the visibility of your website.

When you run a real-time business, you do not expect to just sit around and wait for customers to roll in off of the street. Instead, you are active in pursuing potential clients, putting your name in the phone book, and advertising your services or products through flyers, posters and even TV or radio adverts. All of this increases the visibility of your business - the public become more familiar with the idea that you are there, and when they need your services or product, they turn to you first. A search engine marketing service can perform a similar role for your website. Simply by creating more optimization for your web pages, they help to increase the visibility of your website.

In the World Wide Web, visibility is most often shown by your rankings according to popular search engines. Companies such as Yahoo and Google are designed to search for words relevant to a particular keyword search conducted by a potential visitor to your site. Depending upon how many keywords appear on your pages, the search engine sites will rank you according to your relevance to the search. In order to earn positive revenue from your website, you will need a search engine positive which places you in the top 10.

The SEP optimization company will be able to suggest methods that you can use in order to ensure that your company ranks highly. It is so vital that it does so because many surfers of the 'net will not look any further than the first page (first 10 results). Any lower than this and you could be ignored by plenty of potential traffic. You can speak to a search engine marketing service to ensure that you get this high ranking, as they will have the skills required to get you into this top area. Your search engine marketing service will use a number of methods to increase your ratings so that your site appears on the first page.

Speak to an experienced seo optimisation company about your web pages and ranking today by visiting the website at http://www.infoyogis.com/ now.

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