Doing SEO on Yahoo

Although Google has dominated the search engine market, there are still a number of people who prefer using Yahoo as their main search engine. So if you are doing SEO successfully in Google, you may want to switch your focus to Yahoo search engine. In this article, you will learn some principles and two mistakes that should be avoided while doing SEO for Yahoo.

Fundamental Principles of Doing SEO for Yahoo Search Engine

Actually, the process of optimizing your website for Yahoo is very similar to Google. After all, both Google and Yahoo are search engines and they are operated in a similar manner.

The first important thing is that you need to offer original and valuable content that is relevant to your target readers. Search engine is all about finding and returning relevant content, it is therefore the most critical element you need to consider.

The next step is to include your targeted keyword in your blog post or article. Cramming your keyword in your article is definitely not a good idea. It is because both readers and search engine will not be able to understand your article clearly, and therefore they leave your site. And of course your targeted keyword should also match what general users are searching for. Otherwise they will not find your blog post or article.

Remember you have to deliver on the promise of your keyword. That means your keywords should represent accurately the content you are writing.

The next principle is to put your targeted keyword in some key positions in the article. For example, you can put your keyword in the title, heading and subheading, links, image and video tag.

If possible, you can link your website to other relevant website and vice versa. The best way to accomplish this is to do link exchange. Or you can write them a guest article and if they post it to their site, you get a link.

The Two Mistakes That Should Be Avoided

Bad writing: search engines will penalize your website if your copy is difficult to read, or try to put a lot of irrelevant keywords at the bottom of the page, and have unnecessary links that link to other unrelated pages. Again, having a right balance between targeted keywords and contents is crucial for SEO.

Invalid links: The objective of search engine is to provide the best user experiences for their users. Broken links implies that this site is not maintained properly and will give bad experience to their users. Therefore that website will get a lower ranking in order not to bother their users.

Ellery Leung is a Hong Kong marketing consultant. His website: Hong Kong Marketing Consultant will often be updated with latest how to and marketing articles. Our mission is to help business grow their profit by 15% - 25% by optimizing and leveraging existing business asset, without spending more on traditional advertising to grow their business again.

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SEO: Doing It Right The First Time

Search Engine Optimization or SEO -as it is popularly known as- is the internet marketing strategy of improving the visibility of a website in the search engine results. The objective of SEO is to academically improve the organic search results. SEO works on the premise that the more frequently a page appears on a website, the more visitors it will have. Now think in terms of a large number of pages which appear in the search engine results. The competition among them to increase the appearance in frequency now is determined by how far up the search result they are. The user can seek websites by searching images, videos, local search or product category specific search.

The mechanics that drive SEO depend on which search engines are preferred, how a Search engine works, what are the popular searches, what is the search trend etc? All these variables call for the use of keywords and tagging the websites and content to ensure that they are more visible during the search engine results.

The whole SEO concept is driven by one and only one factor-"keyword". Choosing the right keyword is the primary step. The keywords should be able to give a customer a lucid picture about the product or service that a website exhibits. The keyword should be chosen according to the following criteria:

· It should be able to target the specific market that is looking for the content related to it.

· It should compete with fewer websites targeting the same keyword

· One should be able to optimize keywords that people actually use

All of these factors can be determined using the search tools of the search engine. Almost all the search engines help check the competition to figure out how to optimize a particular keyword for a better page rank. This is achieved via article marketing and other methods.

Then come the tags. These key identifiers must be included in the URL of the web pages to ensure that the customers are easily able to identify your services and they also help in the appropriate indexing of the web pages to yield more efficient search results.

Then one can use the concept of links to help increase the footfall on his/her website thereby increasing the page rank. This is achieved by the use of back link which directs the footfall off one website onto another when the customers find easy access to a particular product or service listed there.

SEO techniques revolve around boosting footfall via the appropriate use of keywords.

How you can easily earn $10,000/month even during bad times... To learn more

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