Do You Want to Know Why Article Marketing Is Such a Good Backlinking Startegy?

Getting your company site listed on the top of the coveted first page of a major searching results page is, in part, kind of like a popularity contest. Search Engine Algorithms look at how many websites have created a link to your company site. These links are referred to as backlinks. For example, if another site rates your content high enough to add a link to it, the major search engines view this as an indication of the authority of your website. The more websites linking to your website, the higher it will rank on the search engine listings, or so in theory it goes. In reality, backlinks are not created equal. Some backlinks are good and are bad. You should avoid bad backlinks. Here were only going to focus on creating high quality backlinks.

Search Engines give better rankings to websites that receive many one-way links from higher ranking authoritative sites. A website will be thought to be authoritative if it has a high page rank like most of the top Article Directories.

Consistent keywords are also important for good search engine rankings. Search engine algorithms compare the keywords inside content on linked websites. If both the recommending website and also the endorsed webpage contain related keyword phrases, the backlinks are considered more beneficial.

This is why article marketing is such a good backlinking strategy. The key to being successful with article marketing is to focus on quality. You must create high quality articles that are relevant to your business. They don't have to be long. I write 500 word articles and I always pick topics I can get excited about. Article Directories only want to publish and promote high quality content, so make sure your articles are worth reading. At the bottom of the article submission form is the Author Bio Section. This is here you place backlinks to your website.

In the HTML Author Bio Section you want to use anchor text with your backlinks. Anchor text is the text that is visible on the Article web page (above the hyperlink). In order to make this work you need to use just a little bit of HTML Code. Here is the HTML code you need. " your targeted keyword phrase ". One other small point, it is best to insert your backlinks with anchor text naturally into a sentence wherever possible.

Focus on creating quality content and building quality backlinks. This will not only create better search engine ranking but it will drive interested web visitors to your site.

I hope you found this SEO information useful. If you want to acquire more information about creating lots of high quality backlinks, contact your favorite SEO.

Good luck out there!

I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google AdWords management, website design, conversion optimization, and social media marketing. SEO Buffalo NY - Request an SEO Proposal here!

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How Does a SEO Content Writer Use Article Directories to Build Linkbacks?

Last time we talked about linkbacks, which are hyperlinks that point back to the client's website from other sites. The best way to build linkbacks is probably to establish mutually-beneficial relationships with other sites that will want to promote you. That takes time and investment, though. So how do you build a bunch of linkbacks quickly and easily?

That's where article directories come in.

What's an article directory, and why should an SEO content writer care?

One way to quickly and easily build quality linkbacks is by submitting your writing to article directories. These are sites that publish writing in order to archive it or distribute it to other sites. For example, EzineArticles is popular.

Unlike getting published in a magazine or newspaper, article directories generally offer minimal rejection and quick publication. As long as your article conforms to their guidelines, your article has a very good chance of being published. Some do get rejected, but relatively few compared to magazines or newspapers. Publication is also often quick, generally within two weeks, and sometimes even same-day.

The best part is that good article directories have a PR around six or seven, which isn't bad. That means the linkback in your article will carry weight.

Where to place the linkback: in the resource box

A crucial virtue of article directories is that they provide a resource box at the end where you can link back to your client's site. The resource box is usually the place where you put an author bio or further resources for the reader to check out.

For reasons of etiquette, the linkback is best placed in the resource box, rather than in the body of the article. Putting it in the body undermines the objectivity of the article, and threatens to make the whole thing look like an advertisement. It is more acceptable to put it at the end in the resource box. Some article directories have specific rules about this, so read their guidelines carefully.

Whatever you do, be sure the article directories gives you that resource box and that it appears with the article on the same page as a live link. Without that linkback, your work is all for naught. You should also make sure you can use the article's keyword as anchor text, which is the topic of the next article.

Key points

So, to sum up, the key things to remember are these:
article directories provide a quick and easy way to build linkbacksput your linkback in the resource box at the end

In the next article, I'll explain how to use anchor text to your advantage in link building.

B. T. Newberg is an author, editor, and freelance SEO content writer. Learn more SEO secrets at BTNewberg.com.

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