How Does a SEO Content Writer Use Article Directories to Build Linkbacks?

Last time we talked about linkbacks, which are hyperlinks that point back to the client's website from other sites. The best way to build linkbacks is probably to establish mutually-beneficial relationships with other sites that will want to promote you. That takes time and investment, though. So how do you build a bunch of linkbacks quickly and easily?

That's where article directories come in.

What's an article directory, and why should an SEO content writer care?

One way to quickly and easily build quality linkbacks is by submitting your writing to article directories. These are sites that publish writing in order to archive it or distribute it to other sites. For example, EzineArticles is popular.

Unlike getting published in a magazine or newspaper, article directories generally offer minimal rejection and quick publication. As long as your article conforms to their guidelines, your article has a very good chance of being published. Some do get rejected, but relatively few compared to magazines or newspapers. Publication is also often quick, generally within two weeks, and sometimes even same-day.

The best part is that good article directories have a PR around six or seven, which isn't bad. That means the linkback in your article will carry weight.

Where to place the linkback: in the resource box

A crucial virtue of article directories is that they provide a resource box at the end where you can link back to your client's site. The resource box is usually the place where you put an author bio or further resources for the reader to check out.

For reasons of etiquette, the linkback is best placed in the resource box, rather than in the body of the article. Putting it in the body undermines the objectivity of the article, and threatens to make the whole thing look like an advertisement. It is more acceptable to put it at the end in the resource box. Some article directories have specific rules about this, so read their guidelines carefully.

Whatever you do, be sure the article directories gives you that resource box and that it appears with the article on the same page as a live link. Without that linkback, your work is all for naught. You should also make sure you can use the article's keyword as anchor text, which is the topic of the next article.

Key points

So, to sum up, the key things to remember are these:
article directories provide a quick and easy way to build linkbacksput your linkback in the resource box at the end

In the next article, I'll explain how to use anchor text to your advantage in link building.

B. T. Newberg is an author, editor, and freelance SEO content writer. Learn more SEO secrets at BTNewberg.com.

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How Does an SEO Content Writer Use Linkbacks?

One of the most important tools of an SEO content writer is the linkback. Through judicious use of this technique, a few well-placed articles can rocket a site to the top of search results.

What's a linkback, and why should an SEO content writer care?

A linkback is a link that points back to the client's website. When other websites link to a site, search engines take that as a sign that the site is important and relevant.

This is one of the major metrics used by search engines. Some SEO experts even suggest it may be the most important one, because it is the most difficult to control and thus manipulate to one's advantage. However, we know how to work this angle.

Linkback... "back" from where?

"Back" from other websites. The more important those websites, the better. All links are good, but some are better than others. Sites with high authority are best. Authority is the ability of a site to rank well in search engines. That depends on many factors, of course, but a simple way to get a rough idea is by its Page Rank, or PR. You can determine a site's PR for free by going to Googe Page Rank Checker.

In the SEO game, you want to build links from sites with a high PR. If search engines see that important sites link to your client's site, they assume the client's site must be important too.

How to use linkbacks

By now it should be fairly obvious that the way to use linkbacks is by incorporating them into content published on sites with a high PR. That's the gist of it. There are special techniques to do that, though, and in ensuing articles we'll talk about how to use anchor text and article directories to create effective linkbacks.

Here's a quick preview of what's coming up:

The anchor text is the word or phrase that is displayed on the page. It's also what the user clicks on to activate the link. The words you choose to use as anchor text are crucial for the effectiveness of your linkback. Therefore, you should choose your anchor text wisely.

Article directories are sites that publish writing in order to archive it or distribute it to other sites. They're a way to quickly and easily build quality linkbacks. Since article directories often have high Page Rank, they produce more effective linkbacks than other sites. By submitting your writing to article directories, and including a linkback with well-chosen anchor text, you can better optimize your client's website.

Key points

For now, the key points to remember are:
linkbacks point back to the client's websitethe higher the PR of the linking site, the better

B. T. Newberg is an author, editor, and freelance SEO content writer. Learn more SEO secrets at BTNewberg.com.

View the original article here