Many people feel that Search Engine Optimization (SEO) is synonymous with "increasing Google Page Rank". While Google is the largest, it is by no means the only one. There are other companies that run search engines, and a significant number of users that rely on those services. Here are some ways to ensure that your site is visible on other search engines.
Bing is the other heavy-hitter in the market. While it uses a very different ranking algorithm from Google, it still produces highly relevant and useful results to queries. Primarily, Bing weighs inbound anchor text more highly than the simple existence of inbound links (back links); the number of back links your site has counts for much less than on Google, even if those links come from authoritative sources. With Bing, you want to maintain the same domain name as long as you can, since Bing weighs the age of your domain more highly than updated content. However, you can ensure that your page ranks highly in both Bing and Google by maintaining the same domain name but providing fresh content on a regular basis.
Yahoo! is another major Google competitor; it is actually the second most popular search engine in the world. More than any other major search engine, Yahoo! gives a lot of weight to properly structured code on your page. If you want a high Yahoo! search engine ranking, you need to make sure that your page is W3C compliant, and that your most important content is high up in your code. Yahoo! gives a lot of weight to where information is located in the code for your page, instead of where on the page it may appear to the human user. Since properly structured code will not stop you from getting a high ranking with Google and other engines, and will help prevent viewing errors, there's no reason not to improve your code.
Ask.com is a much smaller than Google, Yahoo!, or Bing, holding only about 4% of the market share. However, 4% of hundreds of millions of users is still a large number, and you should still make sure your site ranks highly there. The primary feature of Ask.com is their successful implementation of universal search, where videos, images, text content, and more are all displayed in the same results listing. This means that you need to pay more attention to image and video tagging to rank highly on Ask.com, since your images might show up separately from the rest of your site in the results page for a given search. You should also make sure to submit your business's website to the Ask.com directory manually; don't wait for this engine to find you.
While Google may be the powerhouse, other search engines still carry a significant portion of the Internet population. Make sure that your site is optimized for all and not just Google. Speak to your web designer or SEO consultant about implementing some of these tips.
Search Engine Optimization (SEO) is a complex and confusing minefield.
Much has been written and published about the subject therefore overcoming the problems you can come across can be time consuming and expensive.
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