How to Build SEO for Your Website the Right Way - Know What Google Wants

With the large number of websites currently available on the internet, it is becoming increasingly difficult to be noteworthy to Google and other search engines. If your website is well established, you are at least a step ahead of the new sites coming online each day, but that doesn't necessarily equate to the volume of traffic you are looking for.

The one thing that is constantly a positive when you want to garner the interest of future customers is to build SEO that gets Google's attention, and the way to do that is to know what Google wants.

Search engines are designed to be fair to all websites that compete for free space in the searches, so following the guidelines explicitly for the best exposure is the only way to expect to press closer to being located on the first page of an applicable search.

Keep Your Website Current

People who tell you that a website can be designed to run itself are not very perceptive of how the process works. Search engines like seeing new content each time they crawl a website, and visitors to your site will want to return often when you build SEO by keeping them supplied with new information on a topic of interest to them.

As people return and the traffic increases, Google will raise your rank and move you up the ladder. Keep your content original and do the research necessary to provide factual and interesting information. If you have a popular niche topic and provide updates often, you will build SEO and increase your ranking.

Optimization for the Search Engines

You should make it very clear what you are promoting on a website. This is true in the printed word, pictures, and videos, but it must also be true behind the scenes where the search engines pick up information.

The more straightforward and obvious your content is made, the higher that content will be ranked. You should have a description for a webpage that includes the keyword phrases for which you want to be ranked. Those same keywords need to be your tags so they build SEO.

Quality Backlinks

Off page SEO is the heart of selling your website, and it is represented by backlinks. Of course, where those backlinks originate has much to do with how highly they are regarded. Just as there are quality backlinks that can boost your ranking, there are also links that can damage your ranking, so it is important to understand the value the search engines place on the origin of the links and how they are obtained.

If your website information is useful and provides value to the reader, it is much easier to attract quality backlinks, many from sites that are already ranked high in searches. New content and link building must be a continual part of building SEO for your website. Give it the time and effort it deserves, and you will be well rewarded.

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Optimizing For Search Engines Other Than Google

Many people feel that Search Engine Optimization (SEO) is synonymous with "increasing Google Page Rank". While Google is the largest, it is by no means the only one. There are other companies that run search engines, and a significant number of users that rely on those services. Here are some ways to ensure that your site is visible on other search engines.

Bing is the other heavy-hitter in the market. While it uses a very different ranking algorithm from Google, it still produces highly relevant and useful results to queries. Primarily, Bing weighs inbound anchor text more highly than the simple existence of inbound links (back links); the number of back links your site has counts for much less than on Google, even if those links come from authoritative sources. With Bing, you want to maintain the same domain name as long as you can, since Bing weighs the age of your domain more highly than updated content. However, you can ensure that your page ranks highly in both Bing and Google by maintaining the same domain name but providing fresh content on a regular basis.

Yahoo! is another major Google competitor; it is actually the second most popular search engine in the world. More than any other major search engine, Yahoo! gives a lot of weight to properly structured code on your page. If you want a high Yahoo! search engine ranking, you need to make sure that your page is W3C compliant, and that your most important content is high up in your code. Yahoo! gives a lot of weight to where information is located in the code for your page, instead of where on the page it may appear to the human user. Since properly structured code will not stop you from getting a high ranking with Google and other engines, and will help prevent viewing errors, there's no reason not to improve your code.

Ask.com is a much smaller than Google, Yahoo!, or Bing, holding only about 4% of the market share. However, 4% of hundreds of millions of users is still a large number, and you should still make sure your site ranks highly there. The primary feature of Ask.com is their successful implementation of universal search, where videos, images, text content, and more are all displayed in the same results listing. This means that you need to pay more attention to image and video tagging to rank highly on Ask.com, since your images might show up separately from the rest of your site in the results page for a given search. You should also make sure to submit your business's website to the Ask.com directory manually; don't wait for this engine to find you.

While Google may be the powerhouse, other search engines still carry a significant portion of the Internet population. Make sure that your site is optimized for all and not just Google. Speak to your web designer or SEO consultant about implementing some of these tips.

Search Engine Optimization (SEO) is a complex and confusing minefield.

Much has been written and published about the subject therefore overcoming the problems you can come across can be time consuming and expensive.

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Google Panda Survival Tips

Google unleashed its Panda update upon the digital world early in 2011 and it changed the landscape for the SEO community and certainly focused the minds of many webmasters on paying far more attention to particular areas of their website when going about optimisation.

If you thought 2011 would spell the end of the matter you would be mistaken. Panda 2.2 is looming on the horizon and may well create as many surprises as the original.

So in order to ensure that your website has a good SEO strategy moving forward into 2012 what sort of things should you be considering?

Good Quality Content

It makes sense starting with this as good quality content should be at the forefront of any webmasters mind and its importance cannot be emphasised enough. Without this a website doesn't stand a chance. Remember that content should be original.

Diversification

Look closely at where your website traffic originates from and explore new avenues and opportunities for visitor generation. Being well optimised on Google organic searches is great however you should not allow your business to become solely reliant on this as its source of income. Even the best SEO's can make mistakes and sometimes things can occur that are out of your control that could affect rankings such as server issues or mistakes by colleagues.

Paid search is sometimes a good route of income that is not properly explored by many people. A common misconception is that organic searches convert better than paid ones however this is not the case and is usually the result of a paid search campaign gone wrong that has left a bad taste in the mouth of the advertiser. There are some things that can be done to help a PPC campaign yield better results;

· Keywords - use words that actually describe the bargain on offer and alternate your approach for different products or services.

· Cost - calculate the actual cost in obtaining and keeping organic rankings as sometimes this can be a lot higher than you first imagine. Compare this to your PPC costs.

· Reliability - organic rankings are never certain whereas as long as you cough up, paid search will appear on page 1.

· Control - one negative thing about SEO is the inability of the advertiser to fully understand or target users behaviour when making searches.

Understanding Success

This argument has been covered many a time but its well worth repeating here. Use KPI's (key performance indicators) to measure the success of SEO and monitor if changes to your site have affected both rankings and visitor statistics.

Use caution when using Google's own webmaster tools for stats as it will give personalised results when a user is logged in.

Make Friends

Otherwise known as community building and a bit of an unknown at present and with the ongoing discussion as to whether Google will at some point use social signals from +1 to determine rank. Of course a big part of this is whether +1 reaches a size where it will be worth incorporating it in the search algorithm.

Putting the time and effort in building a community will help lessen the impact that a Panda update may have in the future.

Make it Easy to Use

Remember to write for people to read, not a machine. Google's own guidelines tell us this and its well worth addressing this early rather than leaving it until further down the line when the damage may already have been done.

SEO UK, an SEO Company UK who specialize in search engine optimisation, social media and reputation management services.

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